Advancing Healthcare for Women.

We’re creating new ways to measure and understand women’s health in everyday life. We believe real-world women’s health data is one of the most powerful forces in improving care—because when studied rigorously, it reveals patterns and needs that traditional systems have overlooked. These insights—rooted in data shared by women themselves—can be transformed into tools, products, and knowledge that help women take control of their health.

How We Are Different

  • The FemIndex is the central data core that brings all of our real-world signals together into one integrated model, making women’s health patterns easier to see, track, and act on.

  • Privacy is built in, not added on. K’ept uses permission-based, purpose-bound data collection so women stay in control as RWD and AI advance.

  • K’ept is designed with women at the center, using clear, permission-based data sharing so women decide what they share and how they participate. Our approach ensures women stay in control of their information at every step.

  • Most real-world data models are built for broad, general populations. K’ept is built specifically for women—reflecting women’s physiology, symptoms, cycles, and lived patterns. Our team knows how to capture these realities day to day through surveys, wearables, labs, events, and the GetKept™ app, turning them into meaningful insights and healthier action.

  • We bridge women’s everyday experiences and the teams building for them—allowing researchers, clinicians, and companies to discover important patterns faster.

  • We reward women for engaging with their health—earning points for surveys, wearable data, app check-ins, and other contributions. These rewards turn small moments of participation into value, making it easier and more motivating to stay connected to their health.